It’s impossible to show all the work done for a company in one year, together on one page.
With that said, this is some highlights of my first year working at PUMA.
My first design work, was to do the logo tee for the SS19 PUMA x Mercedes.
We took inspiration on the 2017 F1 car livery, in the simplicity of the lines.
The concept was to create graphics designed by data, for that we developed a
code that animated, according to the cars specs.
With RedBull’s strong connection to the younger generation and to radical sports
AW19 PUMA x RedBull is inspired on the ones who dare to make mistakes and take risks,
with raw handmade custom typography, collage and graffiti inspired graphics.
This collection focus was to fully combine the graphics and the apparel
design to create this re-assemble and curated contrast feeling.
A new take on the motorsport classic badges visuals.