This was a concept for a PUMA Pack done for a task when I applied for a Womens Sportstyle Prime position.
The task was to create a collection to redefine the PUMA Sportstyle stance on the Women’s
and what it should stand for and look like.
The idea was to create something new, an icon, that could evolve and grow through out the seasons.
After searching found a TedTalk by Alice Rawsthorn - a recent designer that debates how design
with revolutionaries, dreamers, renegades and rebels that needed to find a solution and without
they were designing they came up with these ideas, changing the world.
So the name PUMA Rebels came up.
The collection would come out, in the year of the release, in three drops.